I recently completed a survey on RM in an economic downturn. Over 900 hotel RM professionals from around the world participated. The intent of this study was to determine what tactics hotels used during the economic downturn and to evaluate the performance of these tactics. In addition, I wanted to solicit advice on how to approach future economic downturns so that I could develop a ready source for hotels to use for the next recession.
If you'd like a copy of the report, please download it at https://docs.google.com/fileview?id=0Bw_r2ZhkxJNJYjE4ZTFiZWItMTMwNi00NGJkLTg4MDYtMDJjMmU2NTZhZWVj&hl=en.
What sorts of things did you do? What worked and what didn't work?
Friday, March 26, 2010
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